What Are the Smarter Planet Graphics All About?


Ever wondered where the inspiration for IBM’s Smarter Planet graphic design came from?

“In a bid to ‘show the world that the thinking and technology that’s needed to solve the world’s biggest problems exists today,’ creative studio Office were asked by Ogilvy & Mather New York to work on IBM’s Smarter Planet campaign.

Inspired by the creative vision of designer Paul Rand’s work for IBM in the ’50s, ’60s and ’70s, Office chose clear and bold designs that aimed to create an emotional connection with people.”

Paul Rand is famed for creating the IBM thirteen-stripe and eight-bar logos, the Eye-Bee-M logo, the OS/2 logo, IBM’s 1964 World’s Fair Brochure, the THINK letterhead, 15 annual report covers and designs for all kinds of packaging and adverts.

More pictures of the Smarter Planet marketing at PSFK.  But much more interesting is a collection of Paul Rand’s work for IBM at Paul-Rand.com.

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