IBM Bigger Than Facebook?


Image representing Facebook as depicted in Cru...

Image via CrunchBase

What: “Last week IBM announced a new software portfolio that is the clearest indication yet that social media has truly changed the business landscape.”

How:

IBM® Customer Experience Suite is a flexible, comprehensive offering that helps organizations create highly engaging, personalized, and differentiated web experiences that meet the evolving needs of today’s customer.

  • Drive revenue & increase brand loyalty with enhanced web experiences that include native social & mobile capabilities
  • Improve customer satisfaction & reduce costs through online self-service that’s quick and easy to use
  • Deliver greater flexibility & drive incremental value by creating personalized web experiences that seamlessly combine back-end applications, commerce solutions, social media sites, and cloud-based services 

Why: “Recognizing how simple it is to publish on the web today, IBM aims to make their social software tools as easy to use as social networks like Facebook. Acknowledging the early adoption of social technology by kids, Schick [Jeffrey Schick, IBM’s VP of Social Software] noted, “now I say this stuff is so easy us old people can use it!” This simplicity of use has fundamental implications for business, “making a tremendous difference in the way that people can collaborate and share information,” added Schick.”

Full article at Fast Company here.

IBM’s Customer Experience Suite here.

Advertisements
Tagged , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s