I.B.M. Comes to J.F.K.


Image from NY Times

Travelers on American Airlines who come and go through Terminal 8 at John F. Kennedy International Airport are finding something different from the usual newsstands, duty-free shops and mall-like stores: a multimedia installation sponsored by I.B.M.

The installation, which went live on Friday, is 12 feet long and 8 feet high. It is scheduled to remain in the terminal for the next three months.

The display offers a mix of more than 30 video clips, touch-screen technology, audio clips, a ticker and a text-to-mobile feature.

Via New York Times.

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